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Posted Aug 24 2008 5:40pm

Did you miss the New York Times Magazine that was dedicated to all things green? If so, here is just one interesting story. Jon Gertner wrote about a Virginian firm that has been awarding a “Cradle to Cradle” certification.

A cradle-to-grave product is a product that would be dumped in a landfill at the end of it's life, whereas a cradle-to-cradle product is one whose "materials are perpetually circulated in closed loops. Maintaining materials in closed loops maximizes material value without damaging ecosystems." In this sense, the "firm endorses rethinking the way products are designed and manufactured."

A cradle-to-cradle (C2C) approval means that "a product needs to be made from components that are either 'technical nutrients' (which can be recycled or repurposed) or 'biological nutrients' (which can degrade naturally, like compost)."

So far, the C2C certification has been limited to a small variety of products, from Herman Miller chairs to the US Postal Service envelopes, but they will soon be certifying more than 500 products.

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