"Cool Schools" Garners Much Media Coverage, Encourages Rivalry
Posted Aug 28 2009 7:06pm
Whether it comes in the form of heated cheering at football games or comparing Princeton Review rankings, healthy rivalry can help us identify with our colleges, take pride in them, even hassle them to do better. At Sierramagazine, we're happy to see rivalry extending beyond a school's touchdown average and GPA to include eco-friendliness.
Sierra's "Cool Schools" package has generated a lecture hall's worth of conversation about what what makes a school green, and what colleges should be doing to be more sustainable.
Since Sierra released its third annual review of colleges' environmental performances last Thursday, publications like the Los Angeles Times and wire services like Reuters have used it to report on the environmental successes of college. Blogs are abuzz, too: coverage by Grist and Treehugger have generated debate about which schools deserve to be called greenest.
The best part about rivalry, we hope, is that it encourages schools to strive for a "cooler" rating next year, as they might aim to have a winning sports season.
Learn more about where your college stands, and join in the debate, at Sierra's Cool Schools page.