Clorox deserves a tip of the hat. Many sustainability decisions these days by large multinational corporations often are economically motivated. But for this multi-billion dollar consumer-product manufacturer, safety was the primary factor in its decision to convert all of its U.S. factories that use chlorine gas to safer chemical processes over the next few years.
Clorox’s transition will reduce contamination risks to millions of Americans who live near these facilities.
Greenpeace was the catalyst behind the change, writing to Clorox, Dupont, and Dow about the issue, only to hear back from Clorox CEO Donald Knauss. The company’s Fairfield, California, plant will be the first of seven to be converted, a process that will take about six months.
Don't get us wrong: using DIY cleaners is still more eco- and health-friendly than using toxic products such as bleach. Still, Clorox’s decision marks another green step in the right direction. This one follows the Sierra Club’s partnership with Green Works, Clorox’s natural household-cleaning product line.