Can a Carbon-Negative Company Send a Bad Environmental Message? Fiji Artesian Water Can
Posted Jul 07 2008 7:14pm
The term carbon-neutral has become something of a buzz word. Through a
combination of conservation efforts and offsets, my wife Catrin and I have lived
carbon-neutral since the year 2004. Carbon-neutral simply means to live as if
there were no industrialization, producing only as much pollution as is
necessary for a basic existence.
Sadly, if the entire world became carbon-neutral overnight, if we parked every
car, decommissioned every fossil-fueled power plant and extinguished every
forest fire, we could not save the Greenland ice shelf from melting into the
Put another way, if we want to save ourselves from the ravages of global warming
and reverse the crisis, we must become carbon-negative. We must return our
planet’s atmosphere to its cleaner, earlier state while expanding the global
economy at the same time.
It’s a tall order but it can be done. Fiji Artesian Water claims to be a
carbon-negative company. I have reviewed the assertions of its FijiGreen.com
website. There ismuchto admire about what Fiji Artesian Water is doing
to expand its business, protect biodiversity in Fiji and reverse global warming.
However, despite its commendable alliance with Conservation International and
other environmental organizations, Fiji Artesian Water sends a bad environmental
message because it encourages people to drink water from the other side of the