"Buy Green, Be Green" Thanks to Ritz Cameras, Nikon, and Carbonfund.org

When I think of cameras I don't necessarily think "green"-- and that's part of the brilliance of Ritz Cameras' "Buy Green, Be Green" partnership with Carbonfund.org , which has been in full swing for a couple weeks. The details of the promotion are thus:

Each time a customer purchases a special edition ECO-Green color Nikon COOLPIX S52 camera, Ritz Camera will make a donation to Carbonfund.org to help prevent nearly two tons of carbon dioxide from harming the Earth. This donation will also make the customer carbon neutral for one month by offsetting his or her carbon footprint.

The true significance for me is that by looking beyond the usual climate suspects like travel and power, Ritz and Nikon are thinking outside the box. Because the unfortunate truth is that plenty of other human activities-- even taking and developing photos-- have a carbon impact.