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Bringing Natural Products to the Masses with SEED Body Care

Posted Feb 10 2010 11:45am


“Natural products just don’t work as well.” Every time I hear this I wonderwhen was the last time you experimented a little with different brands? Perhaps this blanket statement was a bit more accurate a decade agobut natural body care products have made incredible strides lately and as far as I’m concernedmany of them work even better than conventional products.

Butthat’s still the mindset among the mainstream publicwho often pick up soapshampoo and lotion at the grocery store based on advertising or what’s on sale. People are becoming more aware of the health hazards hiding in these products in the form of parabensphthalates and toxic fragrancesbut they’re still convinced that non-toxic alternatives are somehow subpar.

Enter SEED Body Carea new brand that’s determined to prove that theory wrong.

I spoke to co-creator Benjamin Gournay when I wrote a profile of the company at MNNand the main message he wanted to convey was this: “SEED products are developed so that consumers no longer feel like they have to trade off between natural and effectiveness.”

I tried out the moisturizing body soapconditioning shampoo bar and nourishing body lotion. Here’s the scoop: they work (of course). They smell good (in a non-hippie-dippy way). And perhaps most importantlythe feel of the products is so similar to that of conventional productspeople won’t feel like they’re missing out on anything. Where many other brands struggle to maintain the sort of texture and consistency found in conventional products without using harmful ingredientsSEED has succeeded.

The attractivemodern packaging is also a big selling pointand the products will soon be available at competitive prices at retailers like Walgreens. You can grab it right now on

Is SEED Body Care the only natural brand that actually does what it’s supposed to do? Not even close. But it could be that ‘gateway brand’ that incites more people to give natural products a tryand that makes them a potentially valuable player in the natural body care industry.

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