BP Oil Disaster Reinforces Importance of Sustainability in Corporate Social Responsibility
Posted Jun 30 2010 8:00am
I have no doubt that the process of laying blame for the 2010 BP oil disaster
in the Gulf of Mexico will be laborious and lengthy. However, there is a key
lesson which we can grasp today, even as the process of restoring the Gulf of
Mexico is in its earliest stages.
The concepts of sustainability and corporate social responsibility are
manifest in the world of commerce every hour of every day.
The senior leadership of BP obviously ignored or forgot that lesson.
With for-profit organizations, such as Johnson & Johnson, Sony, IBM, Xanterra
Parks & Resorts, Polaroid, Nike, Novo Nordisk, HP, Nokia, Coca-Cola, Ford,
Nissan and so many others making strong (or stronger) commitments to operating
their companies as sustainably as possible, how is it that BP cut so many
corners and failed to anticipate the vast consequences of its actions to such an
extent that we have the worst oil spill in American history?
The answer is very simple. The same company which rebranded itself as
Beyond Petroleum just a few years ago lost sight of sustainability and corporate
social responsibility in favor of naked profits.
The good news is that it’s not too late for any organization to change, any.
If you are a business leader or are employed by a business which seeks to
embrace sustainability and corporate social responsibility, I recommend
developing a strong familiarity with the topic as your next step. Two excellent
blogs where you can begin are
I happily give them my endorsement. Fomenting the Triple Bottom Line