Carbonfund.org is a nonprofit, but really we operate at the intersection of business and environment. Our business partners-- small and large-- are a huge part of what we do, and clearly the market is of supreme importance in moving toward a clean energy future. In some ways, the two are not so far apart as conventional wisdom would have it. After all, one core value neatly links both camps: efficiency.
Anyway, I've been trying to keep up with the ongoing Eco:nomics conference, a Wall Street Journal-sponsored gathering of businesspeople that "takes a CEO-level view of the rapidly developing relationship between the environment and the bottom line." For instance, this post from David Roberts at Grist caught my eye. Wal-mart is often held up as an example of all that is wrong with bottom-line-obsessed corporatism, but at Eco:nomics, CEO H. Lee Scott Jr. revealed the extent to which his company has given thought to becoming greener-- it's greater than you'd think. Among other interesting tidbits comes the fact that Wal-mart has brought in NGOs to vet its processes and offer frank advice. Someday, perhaps pragmatism will not be toxic for NGOs, but until then, at least the two sides are talking.