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Backyard Safari- Could You put It Down to Eat?

Posted Jun 12 2010 6:39am



It's not often my son gets as excited about toys I receive to review, as he has about these from Backyard Safari But these have him carrying the various pieces around and begging me to let him take them to bed. I picked up a lantern from a recent blogger's brunch and was sent the Cargo Vest, Mega View Periscope and the Bug Vacuum to review.


My son has always been into science toys and I have always been leery of ...crap that breaks. These toys though are remarkable sturdy! The lantern really works and is strong enough to take on an actual camping adventure as opposed to ... the backyard kind. I also was happy to see that the cargo vest is well made with strong stitching and the periscope is solid, well molded plastic. As I said, I am very leery of junk toys that break easily. I've bought enough crappy science kits to last a life time.

OK- so a little bit on how well I think they have actually marketed this product too. These guys have done a good job getting where they need to be. It really is a niche product and could easily be and probably is displayed way back in the "educational" section of many toy stores. But, the very targeted advertising (we caught one ad in Boys Life), the extensive online advertising and PR campaign and the blogger outreach is so targeted that it's a great example of how to get a lot of bang for your buck.

So finally, a bit of disclosure. First I was sent there products to review for free. As is usual in this situation though, I leave the box for my son to open and the review gets written on his reactions...then mine. I also have a review policy which you can find here .



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