Recently Layla and I were made aware of a new campaign being done by Naked Juice and Facebook. The campaign has created a Facebook application that helps the launch of Naked Juice reNEWabottle, which is a bottle made from other bottles. For each bottle, the company is donating one dollar for every bottle that is passed on the Facebook Application. To pass a bottle, all you have to do is go to http://apps.facebook.com/messageinabottle
The reNEWabottle is the efforts by Naked Juice to keep plastic bottles out of the landfill by making their bottles from other bottles. This means their bottles are 100 percent recyclable and made from 100 percent recycled materials. This means they will use 48 percent less packaging and lower their oil consumption by 57,000 barrels per year, which is a great thing.
The entire Naked Juice line will be using the reNEWabottle by 2010.
Back to Pass The Bottle, the company is trying to raise $20,000, which will all go to Keep America Beautiful, which is a non-profit that works to prevent litter, reduce waste and protect the resources of the United States.
A good cause that Layla and I are happy to support and spread the word on.