A Drug Company Joins the "Happy Feet" Movie Tie-Ins
Posted Sep 12 2008 12:05pm
Okay, Halloween has passed, but this is truly scary: a kiddie movie with a DRUG COMPANY tie-in! Eeeek!
According to the New York Times: " A new animated movie about a tap-dancing penguin is venturing beyond the Antarctic into uncharted territory — a promotional tie-in to pharmaceuticals. Characters from “Happy Feet” appear in an extensive advertising campaign, including network and cable commercials, full-page magazine ads and online banner ads, for Roche, promoting its Web site www.flufacts.com...
...As far as I know, this is the first time a pharmaceutical company has partnered with the entertainment industry,” said Rob Donnell, the president and founder of Brand Arc, the company that helped bring together Roche and Warner Brothers, the film’s distributor."
I'm surprised they're not pushing that drug for restless leg "syndrome." Or maybe they haven't thought of it, yet!
According to the New York Times: " A new animated movie about a tap-dancing penguin is venturing beyond the Antarctic into uncharted territory — a promotional tie-in to pharmaceuticals. Characters from “Happy Feet” appear in an extensive advertising campaign, including network and cable commercials, full-page magazine ads and online banner ads, for Roche, promoting its Web site www.flufacts.com...
...As far as I know, this is the first time a pharmaceutical company has partnered with the entertainment industry,” said Rob Donnell, the president and founder of Brand Arc, the company that helped bring together Roche and Warner Brothers, the film’s distributor."
I'm surprised they're not pushing that drug for restless leg "syndrome." Or maybe they haven't thought of it, yet!
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