Two weeks and 77 tweets later, the Twitter “green_watch” project has come to an end. Lots of insights, problems raised, and beginning of answers.
The goal was to use Twitter as a real time, online reporting tool for my personal energy consumption, round the clock.
Lessons learned from the project:
#1. The more engaged we are in flow-like activities, the less our propensity to consume energy and buy things that depend on energy for their production:
Adults and children should be encouraged to develop capacity to engage in activities that are deeply satisfying by themselves, eg, hobbies, work, physical activities. Early education could play an important role in that respect. Children’s creativity should be encouraged more, including the ability to do much with little.
#2. Energy vampires, although well known by now, continue to do their silent work of sucking up electricity unnecessarily, and with no added benefit for the end user.
Smart meters, power strips, are available. But how many people use them? How many know much they could save? The effort required is still too great for the mainstream.
#3. There are no readily available monitoring system to alert us when we are consuming energy, and how much, and in ways that talk to us.
I understand $, comparisons, savings, cute pictures, and sensorial signals such as bells and changing colors. Forget kWhs, tables, and graphs. Lots of work is currently being done in this field. But it still has a long way to go, and is still in pilot stage.
#4. The switch from car to alternative low energy mode of transportation requires that people experience first hand the superior benefits of those alternatives.
From riding my bike a few times, I realized that biking was better for my health, took no more time than driving, avoided traffic jam and parking problem, was a lot of fun, and cost me nothing. Same with taking the train, and realizing that I could use time riding productively, working on my laptop, or reading, plus I did not have to find parking. This shows the importance of jumpstarting the conversion process by eliminating barriers to trial of other mode of transportations.
#5. We are addicted to convenience, even more than to things. Rather than fighting that addiction, we should focus on sustainable alternatives that are as, if not more convenient that current solutions.
The bike example also applies here. If we can convince people that biking is as fast, and less hassle than driving, at least for short distances, then we will have an easier sell. Trying to go against that cultural reality of our Western world, is likely to be met with great resistance, and be counterproductive.
#6. There is a huge fuzzy area in collective energy consumption, and indirect energy use. How does one establish the share between individual and institutional responsibility?
At home, and in my car, I am in charge. What happens when I consume electricity from lighting on the freeways, or university campuses? Or when I buy processed food, without any knowledge of the energy that went into producing it? Information becomes critical, as in food carbon labeling, or public display of energy consumption, for let’s say a public pool. Although not a mainstream reality yet, such information would empower individuals to make informed decisions about their use of such collective services.
#7. Green-ness is a privilege of the rich. People with money to spend on home solar installations, hybrid cars, and carbon offsets for air traveling, can lower their carbon footprint, a lot more easily than their less well-off fellow citizens.
That is a fact. In the absence of significant government subsidies and investments, the average person needs to work a lot harder to decrease his or her carbon footprint
#8. Energy efficiency and conservation, the two low hanging fruits of climate change remediation, have not yet entered the public consciousness.
I am dreaming smart homes, smart transportation, smart consumption. No fancy new technologies required. Only a shift in mindsets, and the pulling together of existing technologies.
Any ideas how to make this happen? I am asking you . . .
Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media. Her green blog, La Marguerite, focuses on behavioral solutions to climate change and other global sustainability issues. Marguerite is a regular contributor to The Huffington Post. Since Sarah Palin's VP nomination, she has also been impersonating Ms. Palin at What's Sarah Thinking? blog
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