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360° Paper Water Bottle from brandimage Takes Recycling to New Level

Posted Apr 09 2009 5:41pm

I’ve been telling you about the need to make cultural changes in order to fight climate change and global warming. I am firm in my resolve on this matter. No matter what I think, though (and no matter how many brilliant cultural campaigns are launched to make the change happen), humanity will need at least a decade in order to do away with its dirtier habits.

The single-use (one-way) beverage container is a prime example. Whether made from aluminum, plastic or steel, literally billions of single-use beverage containers are discarded every hour of every day around the world. This is a shockingly immense statistic. What is to be done? Yes, we most certainly must recycle but even in a utopian scenario, never will we capture 100% of the discarded containers.

Hence, the next best choice is to ramp up the quantity of recycled material used to create the beverage containers in the first place. With its 360° Paper Water Bottle, brandimage has done just that and then some.

The 360° Paper Water Bottle is made from recycled paperboard, not unlike that used to sell eggs in supermarkets. The top is torn off in order to access the liquid within and when empty, the container may be discarded with significantly less environmental impact than aluminum, plastic or steel. While no beverages sold in the 360° Paper Water Bottle have found their way to store shelves just yet, that will change in the coming months and I encourage you to keep a vigilant eye. The 360° Paper Water Bottle could well change the recycling industry for the better.

Fomenting the Triple Bottom Line

Corbett Kroehler

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