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FDA Webinar Drug Marketing and Advertising Are You Prepared for the Challenges of Social Media?

Posted Nov 06 2009 10:00pm

Since the FDA cracked down on social media marketing and online advertising, drugmakers have been walking on eggshells. A key FDA meeting is scheduled for Nov. 12-13. Read on …

Drug Marketing and Advertising
Are You Prepared for the Challenges of Social Media?

An FDAnews Webinar
Thursday, Nov. 19, 2009 • 11:00 a.m. 12:30 p.m. EST

Register Today!

Internet marketing and social media offer powerful new tools to communicate the benefits of your drugs and biologics. But with the FDA a threatening question mark, it’s hard to know how to move forward.

What are the best practices firms can employ while the FDA determines its approach to regulating social media and internet advertising?

Consult the experts.

Dr. Mark DeWyngaert is a leading consultant in drug sales and marketing; he helps drug and biologic makers thread through the FDA maze. Alan Bennett is managing partner in the Washington, D.C. office of Ropes & Gray and has represented clients at the FDA and in Congress on many of the critical issues that affect the pharmaceutical industry. We’ve invited them to spend 90 minutes with you, explaining what the FDA is doing, where it’s heading, and how you can meet your marketing goals without crossing regulatory boundaries.

In 90 fast-paced minutes, without ever leaving the convenience of your office, you’ll have the opportunity to pick our experts brains at a cost that’s a fraction of what you’d pay for an on-site consulting visit. They’ll fill you in on key points from the November public meeting and help you prepare for whatever new FDA strategies emerge. Here’s just a taste of this webinar’s agenda:

  • The 5 issues DDMAC is citing in enforcement letters
  • How current regulations and guidance apply to your particular situation
  • The 3 main types of social media: user-generated content, bookmarking and sharing, and social networking
  • What YouTube, Wikipedia, Facebook, Linked-in and Twitter have in common, and how consumers are using them
  • The 6 types of adult online consumers
  • Social media advertising trends
  • How brand reputation is affected by growing product awareness, patient interaction and portability
  • Social media tools which are high risk, which are low risk
  • Developing an innovative social media monitoring program
  • Using social media monitoring and text mining to create models and identify consumer trends
  • And plenty more!

Because this seminar is web-based and totally interactive, you’ll have plenty of opportunity to email all your questions and receive answers before the session ends.

Advertising and marketing cut across many company departments and functions. Dozens in your company may wish to attend. That’s no problem. As many personnel may log on as you like for one low registration fee. There are no restrictions except that all registrants must be at the same company location.

The FDA has made no bones about plans to step up enforcement, and DDMAC is at the forefront of agency plans. Now is the time to prepare. Make plans now to log on for this one-time-only session.

Who Will Benefit

  • Compliance officers
  • Sales and marketing professionals
  • Medical affairs personnel
  • General/corporate counsel
  • Regulatory/legislative affairs professionals
  • Communications/public relations professionals

Register now!

Meet Your Instructor
Dr. Mark DeWyngaert
is a managing director in the Life Sciences Advisory Practice at Huron Consulting. Trained as a molecular biologist, he specializes in assisting pharmaceutical manufacturers, biotechnology and medical device companies with identifying and mitigating regulatory risks and valuing intellectual property. As a consultant, he leads teams in the assessment of sales and marketing, medical affairs and clinical development activities, and he assists companies in the redesign of business practices to comply with regulations and standards.

Alan Bennett is managing partner in the Washington, D.C. office of Ropes & Gray and formerly served as co-chair of the firm’s Life Sciences Group. He focuses on legal issues surrounding the development and marketing of medical products and has served as outside counsel to many pharmaceutical and medical device firms. Alan’s practice at Ropes & Gray has involved counseling clients, and representing them at the FDA and in Congress, on many of the critical issues that affect the pharmaceutical industry. He is a recognized expert on issues that arise under the Hatch-Waxman Act, as well as on issues involving pharmaceutical marketing, promotion and education.

Webinar Details
Date: Thursday, Nov. 19, 2009
Location: Your office or conference room (no need to travel!)
Time: 11:00 a.m.12:30 p.m. EST
10:00 a.m. 11:30 a.m. CST
9:00 a.m.10:30 a.m. MST
8:00 a.m. 9:30 a.m. PST
4:00 p.m.5:30 p.m. GMT

Price: Webinar PLUS Audio CD and Transcript: $527 Best Value!
You’ll have access to one log–in and dial–in for the live 90–minute webinar for unlimited participants! You’ll also receive all presentation materials and the opportunity to ask questions by phone and email, PLUS an audio CD and written transcript of the entire session.

Webinar Only: $327
You’ll have access to one log–in and dial–in for the live 90–minute webinar for unlimited participants! You’ll also receive all presentation materials and the opportunity to ask questions by phone and email.

Gather your team for maximum benefit! Your investment is for one site. Interested in registering multiple sites?
Call (888) 838-5578 in the U.S. or +1 (703) 538-7600 globally
to learn about our special multisite discount.

Register Today!
Please mention priority code 09N06 when registering.

Can’t Attend?
Choose between the Audio CD and transcript or listening in on the Encore presentation

  • Audio CD and Transcript Only: $327 (plus shipping and handling)
    You’ll receive an audio CD, written transcript of the entire 90-minute audioconference, including the Q&A period, and all presentation materials four weeks after the session.

  • 24/7 ENCORE™ Audio Presentation: $327
    You’ll have access to one dial-in for an archived recording of the entire 90-minute audioconference, including the Q&A period, for unlimited participants. You can dial in any time of day or night for three weeks, from Nov. 23 – Dec. 11, 2009. You’ll also receive all presentation materials.

FDAnews offers a variety of webinars and audioconferences to keep you and your staff current on today’s most important regulatory, legislative and business issues. Click here to view a complete list of the topics available and register today.

Interested in Becoming a Speaker?
We’re always looking for industry leaders eager to share their expertise at an FDAnews audioconference, webinar or physical conference. Our seasoned speaker community includes executives in the pharmaceutical, medical device and clinical trial industries, regulatory affairs, quality control, compliance, healthcare and academia, as well as several former and current top FDA officials. Click here to complete our speaker opportunity form and have a representative contact you about future opportunities.

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