23andKari, what the 99 USD subsidy means for Personal Genomics
Posted Nov 30 2010 8:49am
Everyones' little heart is a-twitter for the subisdized cost of 23andSerge, now to be known as 23andKari (will tell you why soon) a whopping 99 USD. Which I had been saying is the correct price point for about 2 years now.
Here's my take. There was a company in a galaxy far far away, Iceland. That was the toast of the town in 2004. Why? They were collecting genomes for a grand experiment. They were going to discover fantastic links to disease and sell access to the highest bidder.
While they did produce some great Nature papers......what happened to DeCode?
I think we all know.
23andKari has now emerged. The front end.....happy shiny ancestry and disease links.....