Why involve consumers in health care ?" Poor practice in healthcare can undermine consumers’ confidence in providers, and mistakes can potentially lead to long-term disability or death. For these reasons,healthcare is a high-profile consumer issue. And recent cases of bad practice covered by the media have led to growing public concern about protection for patients in both the public and private sectors. But, it is often difficult to find out what systems there are for protecting consumers because the regulatory and self-regulatory systems for healthcare are complicated. Consumers may also find it difficult to access and use complaints and disciplinary procedures when things go wrong. When a profession is both regulated and promoted by the same body, conflicts of interest may occur. This problem can be resolved in part by greater openness and more involvement of people representing the consumer interest."