Picture this: A patient videotapes another patient, who is drunk in the trauma center. The staff doesn't notice. The hospital's media relations department later stumbles across the footage on YouTube.
Although the video portrays the staff members in a very good light, caring for the intoxicated man, the patient's likely embarrassing event has gone public.
This scenario played out in real life at a Lifespan hospital in Rhode Island and was the topic of discussion on a thought-provoking Hospital Impactblog post last week by Nancy Cawley Jean , senior media relations officer of social media at Lifespan.
The situation Jean described proved that patient privacy in the social media age is an evolving issue and hospitals need to get ahead of it. Was the patient's privacy breached? Is the hospital responsible?