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What's behind the patient satisfaction, doc communication disconnect

Posted Oct 17 2012 4:14pm

by Steve Wilkins

We have all seen them. You know ... those charts showing us how satisfied patients are with the way their doctors communicate.

Did your doctor listen to you? Did you doctor explain things in a way you could understand?

Funny thing about these charts, whether they be for hospitals or doctor's offices, is that they never seem to change from year to year--8O percent to 90 percent of doctors communicate well with patients--and doctors' communication is highly rated in patient satisfaction surveys at most, if not all, provider organizations.

The problem with satisfaction data related to doctor-patient communication is that, at face value, it simply doesn't correlate with other published data on the subject. There is a "disconnect" between what patients say in satisfaction surveys and what happens in actual practice.

Here's what I mean.

Recent studies of hospitalized patients have shown that:

  • 68 percent to 85.3 percent of patients could not name the physician in charge of their care
  • 43 percent to 58 percent of patientsdid not know the reason for their hospital admission
  • 67 percent of patients received a new medication while hospitalized ... yet 25 percent of these patients were unaware that they were given a new medication
  • 90 percent of patients given a new medication reported never being told of adverse effects of the new medication
  • 38 percent of patients were not aware of planned tests for the day

The amazing thing was that majority of these patients (up to 58 percent in one study) said their doctors always explained things in ways they could understand!

The same types of "disconnects" show up in satisfaction surveys done in doctor's offices. Studies of primary care physicians show that:

  • Patients are interrupted by their physicians within the first 18 seconds of their opening statement during office visits
  • Physicians and patients agree on the reason for the office visit only 50 percent to 70 percent of the time
  • Physicians underestimate the patient's desire for health information in 65 percent of the time
  • 50 percent of patients walk out of their doctor's office not understanding what their doctor told them to do
  • Patients are not asked if they have any questions in up to 50 percent of office visits

Again, I am sure these same patients praised their physicians' communication skills on one or another satisfaction survey instrument.

So what explains the "disconnect" between how physicians actually talk to patients ... and patient satisfaction?

Today's high patient satisfaction scores are an artifact of the way we (when we become patients) have been "socialized" when it comes to a trip to the doctor's office. Here's what I mean.

1. Beginning with childhood, we all have been socialized to assume the "sick role" when seeing the doctor. From our initial visits to the pediatrician with our Mom we quickly learned the doctor is in charge and our Mom's role (and ours) is to sit passively by while the doctor does most of the talking. Notwithstanding all the "talk" about how empowered patients are today, most of us still assume the sick role when seeing our doctor.

2. Accustomed as most of us today are to the sick role, and accepting the fact that physicians are very busy, we are not surprised when doctors don't seem to listen to us or interrupt us. We are not surprised they don't have time for all our questions or frown on us bringing in lists of things we have researched on the internet. This for most patients is what we are used to ... it is what we are satisfied with, given that most of us have don't another or better point of comparison, i.e., a highly patient-centered physician.

3. Consistent with the sick role, we as patients "tend to be overly patient." We "grant our doctors the benefit of every doubt." Most of us begrudgingly put up with poor service, inconvenience and unnecessary discomforts until we can't overlook it anymore. Even then we are reluctant to take our busy, overburdened doctor to task for these shortcomings by giving them a low score on a satisfaction survey.

The take away?

Hospital, medical group, independent practice association and accountable care organization executives need to:

  • Be cautious about putting too much credence in patient ratings of physician communication skills. "One can assume that the quality of care is actually worse than surveys of patient satisfaction would seem to show," to quote Avedis Donabedian, M.D., an old professor of mine.
  • Recognize that high-quality, patient-centered communications (the gold standard for physician-patient communications) is essential to patient engagement, optimal patient outcomes and great patient experiences. If physician communication was as great as patient satisfaction surveys suggest, we wouldn't be having the problems we are with low levels of patient engagement and nonadherence.
  • Benchmark the patient-centered communication skills of the primary care physicians on your staff (employed and otherwise) and compare the findings against established best practices.
  • Take the additional reimbursement you will get from the Centers for Medicare & Medicaid Services for your high patient satisfaction scores and invest it back into improving the patient-centered communication skills of your physicians and patients. That is, if you don't have to pay a penalty to CMS for high re-admission rates--which by the way is another by-product of poor physician-patient communication.

Remember there is perhaps no better, more cost-effective way to differentiate your physicians (and your brand) these days than to have physicians on staff who really know how to listen and relate to patients.

Sources:
Makaryus, A. et al. Patients' Understanding of Their Treatment Plans and Diagnosis at Discharge. Mayo Clinic Proceedings. 2005;80(8):991-994
Boland, B. et al. Patient-Physician Agreement on Reasons for Ambulatory General Medical Examinations. Mayo Clinic Proceedings, 1998;73(1), 109-117.
O'Leary, K. et al. Hospitalized Patients' Understanding of Their Plan of Care. Mayo Clinic Proceedings 2010;85(1):47-52.
Olson, D. et al. Communication Discrepancies Between Physicians and Hospitalized Patients. Archives of Internal Medicine. 2010;170(15):1302-1307

Stephen Wilkins, MPH, is principal and founder of Health Messaging, which focuses on enhancing the quality of physician-patient communications with a goal of improving patient safety and outcomes, increasing adherence and satisfaction, and reducing costs. He blogs about the communications gap that can exist between patients and their physicians for Mind The Gap .

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