Aside from the kitschy mod outfits and the “colossal clips,” this Adorn ad from the 60s is interesting because it showcases some of the same beauty science that hairsprays use today. Specifically we’re talking about the claim that Adorn holds longer because it’s water free.
The best hairsprays on the market today are also water free because moisture causes curls to droop the instant it touches your hair. Then why aren’t ALL hairsprays water free? Because air pollution regulations (that were passed long after the 1960s) limited the number of Volatile Organic Compounds (VOCs) that could be used in hairspray. One way to reduce VOCs is to add water but that also reduces the quality of the product. (The ingredients that are not considered to be VOCs are more expensive than water.)
So if you want giant loops of hair like the woman in this commercial – look for water free hairspray!