"P&G's 'Healthy Living brand' is built on the following principles:
* Partnership--working with employees and their families to maintain or improve their health and wellness * Quality--supporting initiatives that promote health care quality and help to identify the best health care providers for employees * Prevention--decreasing barriers to preventive health care in order to reduce the burdens and costs of illness
To help implement the brand, in 2006 alone, P&G began to offer the following preventive benefits and incentives:
* A $40 incentive for employees who complete an online health risk appraisal * An $80 incentive for completion of weight loss and smoking cessation programs * A $160 incentive for completion of a one-to-one personalized condition management program (for conditions such as diabetes, congestive heart failure, coronary heart disease, and depression)
Some of the early program successes that P&G can report now include: * 40 percent of eligible employees have completed wellness assessments * 78 percent of those eligible for condition management have enrolled in a program * More employees have become compliant with taking prescriptions for their conditions (such as diabetes) while overall medical costs have dropped."