Historically, cultural generations in America have been defined by multiple names, each representing something different about that generation. For instance, the G.I. Generation, also dubbed the Greatest Generation by journalist Tom Brokaw, includes those born from around 1916 to the mid-1920s and who came of age during the Great Depression. The Baby Boom Generation is the generation born between 1946 and the mid-1960s, a time marked by an increase in birth rates. Those born between 2000 and 2009 are being referred to as Generation Z, as well as Generation I, Digital Natives, the Internet Generation—various names given them due to their status as the first generation to grow up almost entirely within the Digital Era. But if they continue their current snacking habits, Generation Z may become known as the Generation of Non-Stop Nibblers.