For those of you with young daughters might be interested to learn that tween aged girls (8-12 years) are using more beauty products while teens (13-17) and young women (18-24) are reducing their use of products.
According to Cosmetic Design mascara is now used by 18 percent of tween girls as compared to 10 percent in 2007. Similarly the use of eyeliner has gone from 9 to 15 percent. The study says that tweens regularly use an average of 4.5 different beauty products. (Although that number sounds kind of low to me!)
What do YOU think? Why would younger girls be using more eye makeup while teens are using less? Leave a comment and share your thoughts with the rest of the Beauty Brains community.