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Tis the season to impact drunk driving

Posted Oct 23 2008 1:35pm
We need some creative ways to curb drunk driving and underage drinking. As mentioned in this blog, alcohol related fatalities decreased dramatically from 1982 to 2004 (most recent available data year), but most of that decrease occurred in the first 10 years or so. We need new tactics in this “battle”.

A town in Vermont has come up with an unusual idea. It will be interesting to see how it works. The police department had their logo put on bar glasses and gave them out to local bars and restaurants, as a somewhat subliminal reminder not to drink and drive. I hope that they are able to make an impact, the idea clever and simple.

My wife ran across something else that might be worth a try. A blurb in Women’s Health (Nov. 2006) showed an effort to impact driving while distracted talking on a cell phone by printing “hang up and drive” in large letters on the street itself. Something similar might work for an anti-drunk driving campaign. I don’t know, something like “drink and drive and we may have to scrape you off this street”. Just a rough idea.

If only we could come up with something effective and simple to impact these serious and deadly problems.

Maybe I’ll get some Coroner’s Office logo bar glasses made up or maybe hand out “pre-registration forms”?
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