Project Impact- improving healthcare: "Frequently high pricing, not high cost, makes medical technologies inaccessible in the developing world. Project Impact founder David Green has extensive experience in demystifying the cost structure of common medical technologies. For example, in the late 1980's, the primary barrier to making top quality cataract surgery available in India was the $300 price of intraocular lenses (IOLs). Then working through the Seva Foundation, David Green researched the cost structure of IOL production, and determined that top quality IOLs could be manufactured at only a small fraction of their $300 selling price. If an independent manufacturer of IOLs were able to match the costs of the competition but charge only a fraction of the price, they could create a self-sustaining business while making top quality ophthalmic technology globally affordable. In 1992, David and the Aravind Eye Care Sytem set up Aurolab for the purpose of manufacturing top quality PMMA IOLs at only a small fraction of the competition price. Today, their PMMA IOLs sell for under $10 each, making IOL surgery among the most cost effective and celebrated public health interventions worldwide."