Patient Relationship Management: Streamlined Approaches for Defragmenting Healthcare — NHS Connecting for Health
Posted Nov 18 2008 12:14am
Patient Relationship Management: Streamlined Approaches for Defragmenting Healthcare — NHS Connecting for Health: "Patient relationship management (PRM) is an overarching strategy (not just a technology) for identifying and anticipating diverse patient and clinician needs and preferences in order to tailor communications and programs accordingly. The currency for these transactions is patient data. The resulting benefits typically include improved customer service, reduced medical errors, better productivity, cost savings, and improved health outcomes, to name a few. This report first outlines the impetus for PRM stemming from the pervasive fragmentation of healthcare delivery and supporting data, then summarizes the ‘nuts and bolts’ of PRM, and finally highlights how several PRM initiatives are providing valuable benefits to both patients and providers."