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Patient Education to help Health Insurance Company's Marketing and Sales efforts

Posted Nov 18 2008 12:14am

Patient Education to help Health Insurance Company's Marketing and Sales efforts: " Consumer-centered health plans will lead employer and consumer markets. Just as stock brokerages, banks, and travel agencies made an innovative shift to empower their customers with information, so too will traditional insurance plans. Health plans that differentiate based on consumer decision support will have a huge advantage with both their employer and consumer customers.

* Demonstrate significant value with employers
* Improve employee health care decisions
* Add value to member services
* Attract the young and wired market
* Increase Web services success
* Build marketable benefit designs"

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