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Patient-Centered Health Information Technology (PCHIT) Blog » Meeting Consumers Where They Are

Posted Nov 18 2008 12:13am

Patient-Centered Health Information Technology (PCHIT) Blog » Meeting Consumers Where They Are: "people designing health care behavior change interventions need to “meet people where they are” (my words) and they need to be “fun” (Joe’s words).

I particularly liked Joe’s closing slide on the disconnect between chronic care management today and consumers’ values (particularly the values of baby boomer women–who Joe says make on the order of 90% of the health care decisions in the US…that seems a little bit high to me, but his point is well taken). I think I’ve gotten most of this right–if I’ve mistaken anything, I hope Joe can correct me. The today is first and the consumer values are second in each dichotomy below.

* Data intensive vs. Useful knowledge
* Empower physicians vs. Empower consumers
* Trust authority vs. Trust experience
* Populations based vs. Personalized services
* Physician-patient-centric vs. Social networks
* Hospital & home focus vs. Ubiquitous
* Deliberate speed vs. Internet time
* Disease & illness care vs. Proactive vitality (wellness)"

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