The California Patient's Guide: "Patient Advocate Primer: Persuade, Plan, Passion, Pin. To be an effective advocate for yourself or someone else, there are a host of principles you can follow and many excellent books on the methods of advocacy. The most effective advocate is the most persuasive. Persuasion is the goal of all advocacy. Persuasion is the goal of the written word, the spoken word, unspoken messages. The right words or action from the right person or people to the key decision-makers at the appropriate time is the equation for success in advocating any position."