A new lip balm that has been created to try and help women lose weight has come under harsh criticism.
The people behind Burner Balm - a Los Angeles based company, claim their new product will keep your appetite at bay as well as boosting energy levels while burning fat and carbohydrates.
However, many people feel the “revolutionary new product” is creating problems for women, rather than solving them.
Mary George, for the eating disorder charity Beat, said, “This could encourage young girls to worry unnecessarily about their body shape.
“We feel this is yet another marketing ploy playing on women’s insecurities and issues around their size and weight.”
The National Obesity Forum are also far from impressed with the product, calling it nothing more than a “gimmick” and not something they would promote to aid sensible weight loss, said spokesman Tam Fry.
He added that the product was merely drawing on the reputation of its two main ingredients - green tea and hoodia extract - for their believed weight loss properties.
“Green tea has always been suspected of having a weight-reducing capability and hoodia is the plant which was used by bush men in the desert so that they did not feel the pangs of hunger.
“The two ingredients have been combined in this lip balm but it remains to be seen whether they will have any real effect.
“You would probably have to consume quite a lot of this for it to make any difference at all.”
He advised a “large-scale” trial of the product should be undertaken in order to truly establish its abilities. The lip balm is currently only available to buy on-line for Brits, but it will soon be going on sale in the UK too.
Mr Fry added, “You buy over the counter products with all sorts of promises with a certain degree of scepticism.
“I won’t be advising anyone to rely on the product - it needs proper evaluation and on the face of it, it seems like a gimmick.
“We condemn anything that encourages girls going through puberty to force themselves to get to a lower weight - this sort of the thing can be very damaging.”
Dr Allun Kurtz was the genius behind the unusual lip balm, which he claims he concocted after his parents turned to him for help with their own weight problems.