A woman named Melissa Francis recently thanked me for helping her quit smoking. I was surprised. She said she had applied the ideas behind the Shangri-La Diet to smoking. At the center of SLD is the idea that we learn to associate the flavors (smells) of foods with the calories they contain. If you reduce your exposure to those associations, you lose weight.
Francis had previously tried to quit using nicotine-free cigarettes alone. She had failed. She had previously tried to quit using nicotine patches alone. She had failed. With the combination (Quest 3 and 21 mg patch), however, she was successful. “I stopped smoking the cigarettes pretty much altogether within a week or so. From that point, I just stepped down on the patch over the course of five or six weeks,” she wrote. How easy that sounds! My college advisor told me that quitting smoking was the hardest thing she’d ever done. Francis had been smoking twenty years and smoked about a pack a day. She’d quite for two years about fifteen years ago.
Francis had the idea herself and hadn’t of anyone else doing this. The closest precedent seems to be the work of a Duke researcher named Jed Rose, for example this study .