You can help. If your doctor uses drug company giveaways, bring a stack of writing pads and inexpensive pens to your next office visit. If your doctor asks why you are giving these to him, smile and say, 'It just looks better.' Your doctor will get the point. Be nice about it. It's tough for anyone to turn down a freebie. Doctors are no different. At the same time, doctors' first allegiance is supposed to be to their patients. A word from a patient can have a lot of influence."