This CNN Money article outlines Stryker Corp's new strategy and product pipeline to expand the hip replacement market to younger and younger patients. Reminds me of cigarette companies marketing to children. Health analyst Ed Shenkan of Needham & Co points out:
"At the same time, with people demanding knee and hip replacements at
younger ages, we're seeing two or more replacements of the older
artificial hip or knee in a lifetime, Shenkan says."
It really is a solid marketing strategy...do an early hip replacement, rest assured your customer will need replacement products.
Also of note in this article is the line on Stryker selling the physical therapy arm of its business:
The physical therapy side of the business was the lowest gross
margin business unit and the smallest contributor to earnings, says
analyst Shenkan.
"Without that, its overall business has a higher earnings growth rate," he said.
ERIC
This CNN Money article outlines Stryker Corp's new strategy and product pipeline to expand the hip replacement market to younger and younger patients. Reminds me of cigarette companies marketing to children. Health analyst Ed Shenkan of Needham & Co points out:
It really is a solid marketing strategy...do an early hip replacement, rest assured your customer will need replacement products.
Also of note in this article is the line on Stryker selling the physical therapy arm of its business:
ERIC