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Dr. Eric R.'s Twitter Updates

I've made plans for Dr. Scott Ward Lecture @txst http://t.co/o7ZC7sEk 248 days ago
Happy 5th BDay to my fav early morning coffee shop, @dojocoffee. Free small coffee with any purchase in celebration. 251 days ago
RT @MariahGardner: If you want the world to make a little bit of sense, sometimes you just have to presume that people are off their meds. 254 days ago
@ImTheQ Top news story in Memphis: "Man calls 911, demands tacos" No doubt 254 days ago
Good morning! http://t.co/frG8cnc3 254 days ago
 

Marketing Outlook: Hip Replacements

Posted Sep 14 2008 3:35pm

This CNN Money article outlines Stryker Corp's new strategy and product pipeline to expand the hip replacement market to younger and younger patients. Reminds me of cigarette companies marketing to children. Health analyst Ed Shenkan of Needham & Co points out:

"At the same time, with people demanding knee and hip replacements at younger ages, we're seeing two or more replacements of the older artificial hip or knee in a lifetime, Shenkan says."

It really is a solid marketing strategy...do an early hip replacement, rest assured your customer will need replacement products.

Also of note in this article is the line on Stryker selling the physical therapy arm of its business:

The physical therapy side of the business was the lowest gross margin business unit and the smallest contributor to earnings, says analyst Shenkan.

"Without that, its overall business has a higher earnings growth rate," he said.

ERIC

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