I am finding Search Engine Optimization (SEO), pay-per-click advertising (PPC), and marketing on the Internet to be an extremely fascinating subject! In the early days of Contact Software, we sold ACT! to distributors and retailers. And we sold SalesLogix through a channel of VARs that we called Business Partners.
With Jigsaw Health, we are going direct to the consumer as an online retailer, and SEO, PPC, ClickTracks, LiveStats, Cookies, etc. are now the tools of the trade.