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Marketing Darwin

Posted Sep 14 2008 3:56pm

I am a marketing guy for the most part. I look at most things from a marketing perspective. Can it be sold? Will people understand it? Is the message right? Is the product right? Is it positioned correctly against it's competitors?

Viewing Darwinism versus Intelligent Design I often think that ID has a definite marketing advantage over Darwin. It is just much simpler to understand, true or not. Don't underestimate the power of that. When people are faced with a choice, one they understand versus one they don't, they readily pick the former. I think this is one major reason that in spite of many decades of Darwinism's total control over the education process, some 66% of people polled ( US Today/Gallup ) believe " Creationism, that is, the idea that God created human beings pretty much in their present form at one time within the last 10,000 years." (BTW, don't you find it interesting that there is NO recorded history prior to less than 10,000 years ago? If man has been around millions of years why the heck did it take so long to learn to write? Most kids are doing it by 2nd grade! Man evolved enough to suddenly figure out how to record his thoughts just a few thousand years ago? Hmmm.)

What interests me as a marketing observer is this; after tens of thousands of exposures to the Darwin marketing "message" only some 34% of people buy the message. And with almost NO exposures to the contrary message except in Sunday school and mom and dad, 66% of people believe we were created by a designer. Personally, I believe the main reason this is the case is the ease with which people look at the world and readily conclude it looks designed. The arguments to the contrary just are really hard to follow.

An example. The concept of "irreducible complexity" put forth by Dr. Michael Behe in his book " Darwin's Black Box". I read the book and it was very easy to follow. He uses the concept of a mousetrap to get his point across. I came across a rebuttal to Behe's concept written by longtime Darwinist Dr. Ken Miller, author of " Finding Darwin's God". Now I am not a scientist but I probably would not be considered stupid by most people. (For sure some though!) I read his entire rebuttal of Behe's work. I don't follow the logic of it at all. It is too complex. I find that generally this is true of most stuff I read by Darwinist's rebutting ID stuff. I really try to follow their arguments and find myself bewildered. As a marketer this explains why most people simply say, "it looks designed, it is designed, next question".

If Darwinism is ever going to succeed it is going to have to find ways to explain itself in easy to follow, yet credible ways to get people to believe it. You should not have to be a trained biochemist to understand Darwinism. I expect this won't happen and ID, as a scientific idea will gain a lot of ground in the mind of the marketplace.

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