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Jelly beans herald Kidney Health Week

Posted Jul 31 2009 11:54am

1beans Kidney Health Australia has released a very interesting and rather cute video advertisement to mark the beginning of Kidney Health Week tomorrow.

Which jelly bean are you?

:

  • Kidney Health Australia's media release follows.
  • Kidney Health Australia's page on this campaign.

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The image of the humble jelly bean has become the latest weapon in the war against
Chronic Kidney Disease which affects some two million Australians who do not even
know they have it.

Kidney Health Australia has launched a national advertising campaign in the lead
 up to Kidney Health Week which begins on Sunday 24 May 2009 to create awareness
 that one in three Australians is at increased risk of Chronic Kidney Disease.

In a television commercial being released on air and though the internet, three
jelly beans come to life with the green one sweating and becoming unhealthy.

Reflecting a change of lifestyle to prevent kidney disease and measure up, the animated
jelly beans spring into action with one skipping, one doing sit ups and the third
jelly bean lifting weights.

Tens of thousands of people will be contacted via email and asked to spread the
word on Chronic Kidney Disease by linking to the animated catchy commercial from
 their Facebook, email newsletters or websites. Kidney Health Australia says the
 advertisement is also set to enter the world of Twitter.

The 1 in 3 Australians advertising campaign has also started to roll out across
Australia with the first super sign featuring three large brightly coloured jelly
beans appearing in Melbourne on Kingsway to be followed by 450 advertising signs
 on freeways, shopping malls and bus shelters.

1 in 7 Australian adults over the age of 25 years has chronic kidney disease.

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