I mentioned yesterday that we're considering doing some marketing/advertising for Jigsaw Magnesium w/SRT via infomercials. Personally, I've never bought anything from an infomercial. I think they promise so much that it's impossible to over -deliver! And getting more/better/cooler than what you hoped for from a truly great product is what delights customers enough to tell their friends. ( From Seth Godin: "I'm afraid we come back to something that marketers have been struggling with for a really long time--the best way to succeed is to have a really great product." A men to that says I!)
If we do infomercials for Jigsaw Magnesium, I honestly would never expect to end up at InfomercialScams.com because I truly believe our product is that good. (Truth be told, I do expect that we'll end up here eventually, but only because the boundaries of DSHEA are so blurry and try as we might -- including passing everything we do through an expensive regulatory consultant -- the FDA seems to go after you for whatever they want if and when you become successful. But we'd like to be successful someday!)
So in a world of over-promising hyped-up infomercials, how do we stand-out with our own infomercial? If anyone out there has first-hand experience in infomercials or knows someone who does, please email me or leave a comment. I'm really trying to find someone in that industry that I can trust to help us create demand for the product in an honorable way. I appreciate the help!
(Posted by Patrick Sullivan Jr.)
I mentioned yesterday that we're considering doing some marketing/advertising for Jigsaw Magnesium w/SRT via infomercials. Personally, I've never bought anything from an infomercial. I think they promise so much that it's impossible to over -deliver! And getting more/better/cooler than what you hoped for from a truly great product is what delights customers enough to tell their friends. ( From Seth Godin: "I'm afraid we come back to something that marketers have been struggling with for a really long time--the best way to succeed is to have a really great product." A men to that says I!)
If we do infomercials for Jigsaw Magnesium, I honestly would never expect to end up at InfomercialScams.com because I truly believe our product is that good. (Truth be told, I do expect that we'll end up here eventually, but only because the boundaries of DSHEA are so blurry and try as we might -- including passing everything we do through an expensive regulatory consultant -- the FDA seems to go after you for whatever they want if and when you become successful. But we'd like to be successful someday!)
So in a world of over-promising hyped-up infomercials, how do we stand-out with our own infomercial? If anyone out there has first-hand experience in infomercials or knows someone who does, please email me or leave a comment. I'm really trying to find someone in that industry that I can trust to help us create demand for the product in an honorable way. I appreciate the help!