Google Searching for Back Pain

One of the things I think that Physical Therapists treat very well is the all inclusive "back pain" complaint. I'm quite proud of not only my personal skills, but the very helpful recent advances in research to support our practices. I wondered if the general public had any idea...

I was playing with the new, Google Trends (above), and queried: physical therapy (light blue), back pain (red), orthopedic (yellow), chiropractor (green), and manual therapy (the spec of blue on the bottom right). I wish manual therapy was more popular. So I continued...

I decided to search Google for "Physical Therapy" and "back pain."

I was disappointed that the entire first page of results had exactly ZERO sources of information written by Physical Therapists or anything closely relating best/current evidence and no links to anything manual therapy-related.

I then searched a Google Custom search engine for the same term. The results were far better from a scientific perspective, but really not useful at all to a consumer. I wish the result of the search was somewhere in between the two.

I'm not sure what all this means, but I think it's a marketing need and an opportunity.