A revolution is coming and a optician in New York is trying to revolutionize the eyeglass industry. Eyeglasses are not sexy like surgery or complex like pharmaceuticals and we often don’t think about this as part of the healthcare system.

Instead of paying hundreds of dollars for eyeglasses, NY optician Randy Appelbaum has gone online with EyeglassDirect.com (www.eyeglassdirect.com). Taking a lesson from Amazon.com and other online sellers, he sells the same quality eyeglasses, without the overhead of a storefront and salespeople. Stores like LensCrafters often have a 1,000% markup on their products. Applelbaum sells glasses for $28. The days of overpriced mall stores appear to be numbered.