Consumer Health World Blog >> Blogs and Social Media: The New Rules of Healthcare Marketing
Posted Nov 18 2008 12:17am
Consumer Health World Blog >> Blogs and Social Media: The New Rules of Healthcare Marketing: "The success of the consumer healthcare movement hinges on adoption of transparency, as the only way to make the healthcare markets work. Yet transparency means letting go of control and putting consumers in the driver seat. Many industry leaders rightfully feel uneasy or even outright scared about embracing openness.But is there a choice ? Not really ! Look how consumer-powered media already changed politics, news and entertainment - and healthcare is next to go." If the healthcare industry doesn't do this on their own, consumers ( all of us !) will make them do it.