Aveeno Daily Moisturizing Body Wash: Look at the label
Posted May 19 2013 2:01am
Aveeno Daily Moisturizing Body Wash is the number two best selling beauty product on Amazon.com this week (because it’s on a special promotion.) Let’s look at the label to see what makes it moisturizing.
Solvent for the other ingredients. Is it a moisturizer? I suppose so but you’re already in the freaking shower where there’s plenty of water.
Is this moisturizer? Sure when it’s left on skin. It doesn’t really do much when rinsed off from a body wash. Unless maybe it’s moisturizing the shower drain. (Hey, that’s a new product idea for the folks that make Drano!)
Is this ingredient moisturizer? Now we get close to the true moisture story of this product. This product really moisturizes by not drying out the skin. It does that by using mild cleansing ingredients like this one that don’t strip natural oils.
Sodium Laureth sulfate
While not at the top of the mild cleanser list, the laureth version is milder to skin than sodium lauryl sulfate.
Now that’s more like it. Glucosides are very mild and reasonably good foamers.
Avena Sativa (Oat) Kernel Flour
Well it wouldn’t be an Aveeno product without some oat extracts now would it?
A pearlizer ingredient added to make the product look more moisturizing.
Avena Sativa (Oat) Kernel Extract, Avena Sativa (Oat) Kernel Oil, Soja (Soybean) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil
More natural goodies that make the ingredient list look better.
Sodium Lauroampho PG Acetate Phosphate
Another mild cleanser that has some skin conditioning properties.
Guar Hydroxypropyltrimonium Chloride
This one’s a keeper. It’s a positively charged conditioner that sticks around even through rinsing.
PEG 120 Methyl Glucose Trioleate
A baby shampoo type mild cleanser.
PEG 150 Pentaerythrityl Tetrastearate
A thickening agent. Since this is a mild formula that doesn’t contain a lot of strong anionic detergent it can’t be thickened with salt like many body washes and shampoos.
Hydroxypropyltrimonium Hydrolyzed Wheat Protein Hydroxypropyltrimonium Hydrolyzed Wheat Starch
Since these are quaternized they can stick to skin and help condition. Provided of course they put enough of the stuff in the formula.
A chelating agent it’s part of the preservative system.
The primary preservative.
May Contain (+/-):, Sodium Hydroxide, Citric Acid
These are adjusting agents that are only used if the pH is too high or too low.