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Asics. Sound Mind, Sound Body

Posted Jun 06 2010 6:56am

Asics: Neuron ad

Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.
Asics. Sound mind, sound body.

Asics: Blood vessel ad

Run, because Darwin was right about evolution, and Newton, about gravity.
Running is in our DNA.
Asics. Sound mind, sound body.

Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum

Nice ad campaign by Asics that I’m sure many runners can relate to.  I like the use of the winding neurons and blood vessels, although one medical illustrator pointed out that the neurons aren’t 100% accurate, oops. Always consult a medical illustrator people, don’t let bad anatomy happen to you.

[spotted by Genevra]


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