It's now confirmed... I have sexist tendancies. I would have bet that men have a harder time resisting the temptation of their favorite foods, but I would have lost that bet.
The results of a study published this week seem to show that when it comes to being tempted by food, women have a harder time saying no than men. Both men and women were asked for a list of their favorite foods, then given a tool to try and trick the brain scan into showing they could think their way out of feeling hungry. Then they had to fast until the test. The next day, while face to face with the foods they love, their brain scans proved that while both the men and women were able to talk themselves into feeling less hungry, the women's brains weren't falling for it. That means women are more likely to give in to their cravings than men. So even though we're told it's our hips that don't lie, it's our brains that are giving us away. Here's a snippet of the article...
In the study, 13 women and 10 men were quizzed about their favorite foods, which ranged from pizza to cinnamon buns and burgers to chocolate cake, and then were asked to fast overnight. The next day they underwent brain scans while being presented with their favorite foods. In addition, they used a technique called cognitive inhibition, which they had been taught, to suppress thoughts of hunger and eating. While both men and women said the inhibition technique decreased their hunger, the brain scans showed that men's brain activity actually decreased, while the part of women's brains that responds to food remained active.
"Even though the women said they were less hungry when trying to inhibit their response to the food, their brains were still firing away in the regions that control the drive to eat," Wang, the study's lead author, said in a telephone interview.
Read the rest of the story here. Yet another reason to give yourself a break and realize that it's probably not your fault if you've tried to lose weight and you've failed, maybe even over and over again (to find out why check out this free report ).
Is there a way to lose weight without having to lie to yourself? What if I could help you find a way to eat until you feel satisfied (but not stuffed) and still lose weight, would you be interested? Stay tuned, tomorrow (Jan 21st) is opening day of the Extreme Regime Fat Burn Formula.
I'm getting off the fast food treadmill and becoming part of the Whole Food Nation.