Advertising Prescription Drugs and Medical Devices
Posted Sep 09 2008 2:04am
The Food and Drug Administration (FDA) enforces the laws regulating advertisements made or distributed by sponsors of certain new medical products, which include:
* prescription drugs for humans and animals * vaccines and blood products * certain medical devices, such as laser-guided eyesight correction equipment
The laws generally require that such advertising materials and activities be truthful and reasonably complete, and do not mislead people. FDA believes that accurate and balanced information can help to inform healthcare providers and the general public, thus enabling them to make better health decisions.
The information at the following link will help you to be more informed about the basic rules that regulate this advertising.