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A Glimmer of Marketing Hope...

Posted Sep 14 2008 4:49pm
In a news release today, the American Physical Therapy Association reported that its Board of Directors had voted to create a grant program to help state chapters market the profession.

"The grants program will include, but not be limited to, public relations and advertising initiatives and activities -- such as airing of APTA's television/radio/print advertisements, National Physical Therapy Month efforts, booths for state events, direct mailings, public speaking on physical therapy professional topics, and other community awareness initiatives. Through the activities and initiatives supported by these grants, consumers will learn more about the services provided by physical therapists..."

Now, if the APTA could just make cooler commercials...

Labels: APTA, physical therapy

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