This summer Nike will re-define the meaning of Just Do It, offering runners across the globe the chance to compete together in the world’s largest one-day running event ever – the Nike+ Human Race. The 10K event will span four continents and cover 25 cities with the goal to get a million people to run with the world all on the same day, providing a global connection on race day like never before.
On 08.31.08, Nike is putting on the World’s Largest Running Event. The 10k event will be the ultimate runner experience. By combining our digital running world with the physical, the Nike+ Human Race is open to anyone, anywhere.
Runners everywhere can join by visiting nikeplus.com to “Save A Spot” in their city of choice; registration officially opens on June 2 with race day August 31. Runners outside of selected cities can also participate through Nike+. With the Nike+ iPod and Nike+ Sport Band, runners can track their miles and sync, so they too can be part of the bigger race effort. Pre-race and race-day activities will include participation by top Nike athletes, race courses that take runners by famous landmarks, and an exclusive music concert featuring one of the today’s top artists in each city. In the United States the participating cities are Austin, TX; Chicago, IL; Los Angeles, CA; and New York City. Beyond that your choices range from Warsaw to Vancouver and and Singapore to Istanbul and more.
This is the first global race to reach such a large participant base and geographic scope. They are creating access points in 25 cities as well as bringing the race to every runner through a digital world with nikeplus.com. It will be an event like no other because of its size, but also because of the experience being created. You can run against your best friend or with the likes of Lance Armstrong in the U.S. and Dirk Nowitzki in Munich.
For more on the Nike+ Human Race and a complete listing of race cities, visit nikeplus.