Your commercial asks: "You wouldn't feed your family food from a bag, so why feed it to your dog?"
This is used as a means to induce people to buy dog food that requires refrigeration.
But in asking your question, you've answered it: One's family is comprised of humans, while one's dog is one dog. Hence the difference in how people feed them.
Also of importance: Dogs are descendants of wolves. As such, they prefer food that is warm, at least somewhat akin to freshly killed prey. Which is to say that refrigerated -- cold -- food isn't desired by dogs. I imagine that part of the process of feeding a dog Freshpet Select is warming it up, or letting it warm up. Or perhaps the product packaging tells a pet owner to expect that their dog will, naturally, find the food unappetizing, but come around. Perhaps when the food warms up or they're starved enough to eat crap they don't find appetizing.
Your Web site says: "Once you feed Freshpet® Select you'll notice that it looks like real food you might prepare for your own dinner table. That's because it's made from ingredients you would choose for yourself, like high protein meats and vitamin rich vegetables for a fresh meal that dogs can't resist and that you can feel good about."
Dogs have a lackluster sense of taste. What matters most to them is their food's temperature, as mentioned above, and its texture.
So feeding ones dog expensive shit "made from ingredients you would choose for yourself" is intensively stupid, as are the people who buy it.
Back to the question posed in your commercial: Are you trying to make people feel like assholes for feeding their kids cereal? And am I to feel as though I'm less than a dog because I love the hell out of Lucky Charms?
If there's justice, Freshpet Select, you'll be belly up as quickly as dogs happily gobble up their own feces.