Today I am five.

This month marks my five year anniversary of blogging at MizFitOnline.

You know, the blog which was born spontaneously one afternoon on the couch & was thisclose to being called Sisyphit .

You know, the blog whose URL has that weirdawkward “online” at the end of it because I was simply too cheap finely frugal to spend the 1800.00 for MizFit.com back in 2007.

That one.

I’m five and, apparently because I’m a misfit, Ive gots the five year itch (as opposed to the more traditional 7 ).

I feel as though it’s time for a change.

Ive begun mapping out some aesthetic changes (font colors etc)— but that doesnt feel like enough.

I toyed with buying MizFit.com Apparently its value has escalated since ’07 if the domain-sellers current extortion-like demands are any indication.  Six thousand dollars?  I was compelled to tell him he.crazy.

I purchased & messed with CarlaBirnberg.com It feels right. It feels next.  It does not feel like right now.  It does not feel like today.

Allow me to back up & drag you into my brain for a moment.

You see, I woke up one morning and had the realization Im so much more than a mizfitonline.**

Or more aptly put: I AM COMPLETELY MIZFITONLINE.

I am my brand.

I walk the walk. 

I practice what I preach (all together now: so there’s never a need to preach).

I blog it.  I vlog it.  I LIVE IT.

As a result I spent time pondering the question Who is MizFit? and the answer I returned to *repeatedly* was Carla Birnberg.

Then, a few days ago, I was asked by FitFluentia l to define myself in a video-snippet.

As I spoke (because G-d forbid I script anything) it became evident to me I am my brand.

I never hesitate or self-edit when I speak, tweet , vlog , blog etc. because what Carla would say MizFit would endorse.

(bear with me. as I type this all out it feels exceedingly obvious as most good ah ha! moments do…)

It all conspires to cause me to see CarlaBirnberg.com in my future.

A site where absolutely nothing changes (same subject-matter for posts, twitter handle, youtube account, Tornado, lack of apostrophes…) yet the mere thought of it feels pretty damn exciting-monumental and fraught with change.

Good change.

Roni Noone and I are co-authoring a book.

Fila has asked me to serve as their global Fila SpokesMom .

And with that not-for-now-but-coming-soon notion I believe I have the answer to my 5 year itch query.

Who am I?  I’m Carla Birnberg.

Who am I? Im MizFit .

For sake of maintaining a thin veneer of “Im an adult, People!  I make all my own decisions!” I wont share bore you with details of how I crowdsourced much of this decision.  Short version: Im eternally indebted to my FaceBook Peeps .