So That’s Why Clothes Don’t Fit the Way They Look in a Catalog
Posted Jul 19 2012 7:00am
Did I ever tell you about the time I was a model?
Several years ago, while working as a style writer, I was asked to come to New York to do a photo shoot for a catalog that was planning a "Fabulous at Any Age" feature. I immediately said yes, and ended up have an amazing experience; a car picked me up at my home, drove my husband and me to the airport, we were met in by another driver, and stayed in a cute little boutique hotel in the city. It was amazing.
At the photo shoot itself, I was introduced to a whole new world. Now, I've never been shy; I've spent plenty of time in front of the camera, hamming it up and posing like Tyra Banks was watching, so that part wasn't hard for me. Getting my hair and makeup done was great, too. I learned a few new tricks, some of which I still use today. But when it came time to get with the stylists and put on the clothes, well, that was ... interesting.
I was quite fit at this point, but that still put me at a solid size 10, sometimes a size 12 depending on the fit. I'm not, nor have I ever been, a small girl. I'm fine with that, as were the stylists. Some of the clothes, however, were a little less forgiving of my not-quite-sample-size figure.
Here's the deal. When a catalog does a shoot, they might not have all sizes of all outfits available. And even if they do, we all know that sometimes things just don't fit properly. But you can't have that in a catalog, right? The clothes need to look perfect on the models, otherwise nobody would want to buy them.
So what do they do? They clip, and they cut, and they pin. The clothes are reworked so that they look amazing from the front, even if that means they've had to completely cut the ass out of a pair of jeans and pin them all up the back in order to get a pair of sample size pants on a size 10 model. Ahem.
I refused to let my husband take a picture of me from behind. At the time, I was humiliated that I was so much bigger than what was available. The jeans in question were a brand new style and simply not made in other sizes yet, so there was nothing else to be done. Now, however, I totally regret not having photographic evidence of the kind of work that went on to make me "catalog ready."
The experience was great fun, if at times a little embarrassing. But, it forever changed the way I look at clothes on models. I have no doubt that, when they're working with professional models with a set body type, there are far fewer alterations made, but the fact remains that all sorts of tools and tricks are used to make clothes look great on models in catalogs and online. And that's even before any Photoshop magic occurs.
So, the next time you order an item of clothing and wonder why it doesn't hang on you the way it did on the model, consider what work might've gone on in the background. It's not because you don't have a model's figure; it's because you don't have a stylist with a belt full of scissors and clips and pins tucked away in your closet.
Do you have any stores or brands that you've noticed do a fabulous (or far-from-fabulous) job with showing clothing they way it actually fits? Lately I've been crushing on Boden , and it doesn't hurt that the reviews on there tend to be really helpful, but I'm always looking for new stores to browse! —Kristen