In my business I hear a lot of reasons why people won't exercise or do anything that would improve their fitness. When I say fitness, I'm referring to both physical exercise, proper nutritional habits and stress reduction techniques. The usual excuses are, I don't have time, I'm too busy, the gym is to far away or I don't know how. My personal favorite, "Why... I'm going to die anyway." My response(inner voice speaking), yeah buddy sooner than you think!
A mantra of mine is - when you think you know it all, you are just getting started. I personally did think I had heard every excuse under the sun. I have dealt with financial road blocks, relationship road blocks, self esteem road blocks, substance abuse road blocks and just plain lazy road blocks. But the road block I encountered last month is a new one. This road block made me realize that I am just getting started.
Earlier this year I was invited to participate in a health fair for a large local employer. Health fairs, if you haven't been to one, is a diverse group of businesses in the health and fitness industry showcasing what they have to offer. Many large business entities provide these for their employees to help them with their health and fitness choices. It's a win-win for all involved. The business gets to be proactive in the health of their employees. The employees get to see what is available in their community all under one roof. The health and fitness providers have an opportunity to showcase their business. For the employees it is usually a great way to get specials and discounts not available to the general public. Once again a win-win for all involved, especially the employees of the company that is sponsoring the event.
The event went well and we met some nice people. I had told the coordinators of the event that we would create a special for their employees for a fitness program over the summer, which they were very happy to hear. So we started an e-mail campaign, with an e-mail list supplied by the company, targeted at those employees offering them a special through the summer months.
Everything went well until an IT guy got his e-mail. He was extremely suspicious and started sending me e-mails with questions about how I got his e-mail address. I wrote him back and explained the health fair and my arrangement with his company. This didn't satisfy his suspicions and started expressing that I was spamming and their would be fines imposed. He even included a link to the SPAM act and suggested I should read it.
Well I did read it and have read it before. Maybe this IT guy should have enlightened himself with it's contents. In the very first paragraph sits a sentence that explains exactly what I was doing and that my actions were totally exempt from the act. I promptly e-mailed him back with a highlight of the paragraph and asked for his response. I never heard from him again.
I ended up suspending the e-mail campaign because, even though I was justified in my actions, I was concerned of the perception of the actions. The last thing I wanted to do is be perceived as spamming. The end result was that over 2300 employees lost out on a great promotion, all due to one Road Block. And I bet that one Road Block could use a workout himself.