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Over-the-Top Fitness Personality Teams Up With

Posted Oct 02 2008 4:24pm

Premier fitness networking site lands hilariously irreverent fitness expert

Cincinnati, OH –Internationally respected fitness expert and syndicated fitness columnist Rocco Castellano, known for his straight shooting, no-holds-barred attitude towards fatness and weight loss has gathered up his things and moved in with The Anti-Fitness Industry Fitness Guru states, “It’s a perfect fit, allows me use my knowledge, expertise, and sense of humor while interacting personally with numerous people at the same time in a community setting. “ Castellano adds, “ The platform allows for Educational Fitness Entertainment, a philosophy that provides relevant fitness information in a entertaining style, and I love entertaining people”. is a social community website where people come specifically to talk about transforming their bodies. The website attracts men and women of all age groups and economic backgrounds who want to network with others about body issues in 4 different categories: Health Fitness, Bodybuilding, Weight Loss, and Sports Training. The website is free to its users and generates revenue from advertising. The website attracts users by allowing them to create their own free website where they can upload photos blog about personal experiences and make friends with other users with similar body interests. is founded on the belief that when people are empowered by the ability to create their own reality and perception online, it will help them to transform their world offline as well.

The demographic serves is sexy, but mainstream, and consists of healthy, fitness-minded individuals. To attract and retain users, employs custom web programming in conjunction with cross platform compatible protocols to ensure that its users have cutting edge and original tools available to them, no matter what means of access they have to the website, on any computer, operating system or web browser. The programs and modules to be made available on will allow users to share personal experiences about their bodies in ways that no other website has made available and in a community environment unique to

Rocco Castellano ’s new endeavor will prove to be the first of its kind. will benefit from Castellano’s push to take fitness and the internet community to a new level. Currently he is working on the re-release of askROCCO Uncensored Volume 1 with Behler Publications, planning a 35-city askROCCO Boot Camp Tour moving across the United States and also starring on MTV’s MADE which aired in mid-November. Get ready for the revolution…ROCCO style!

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